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THE HEALING POOL MAGAZINE BLOG

What does nlp do for your immune system?

11/13/2020

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Immunity is something we develop within ourselves on the level of mind, spirit, body and soul. In NLP we see the body as a match to the spiritual mind, body soul connection meaning that what we think is closely related to what is expressed in the body. Therefore when thinking negative things, the body reflects the same energetic patterning indices. We've known for a long time that making decisions that impact our biological markers can have a detrimental or expansive impact on our health. The way in which we direct our thoughts can be the key to how we manage those elements of our health that suggest we are well or not. What is it that will lead to health when we are not well? NLP can give us strategies to make decisions in the right direction. 

#learning, #belief, #energy

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PLANNING A RESILIENT LIVING STRATEGY?

1/31/2020

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A recent bout of nasty chest infection had me thinking about my health more closely this week. A build-up to a break down in my immune system had developed through ‘doing too much too soon’ in terms of physical exertions. I was taken down by an inability to breathe due to some obstructions in my airways. At first, I wanted to panic and almost called an ambulance, but I was reluctant as I didn’t want to go to the hospital or leave my cat. But I had to do ‘something’. My holistic healing head took over. I had some eucalyptus, a bowl, some boiling water, and a towel for my head.
 






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Inhaling the vapour helped calm my breathing, plus I knew I was doing ‘something’ to help myself. Instead of going into a blind panic, I engaged a ‘mind over matter’ strategy and began the healing process in full ‘awakened’ consciousness.
It’s for times like these that I founded The Healing Pool Magazine, whose tagline is ‘strategies for resilient living’. When we can plan and strategize our own healing, we feel more in control and thus more empowered.
​

​On The Healing Pool Podcast guests are asked ‘what can you tell our listeners to help them live more resiliently?’ Check out their answers by listening to expert episodes at the link below.

the healing pool magazine podcast

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manage your emotions to manage your life

1/8/2020

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Managing your emotions can be the key to how you experience reality. Think about when you feel angry compared to feeling happy or sad. The world looks different depending on which emotion is currently working to hijack or liberate your perceptions of reality.
Learning how to manage your emotions is a crucial skill if you want to experience the best possible version of reality. Hence many training courses are on offer to help develop emotional intelligence.

​Find a way to change how you feel and your world will open up to many opportunities. Deep breathing can help shift you out of an emotional rut by changing the chemical structure of stress, anger or frustration.



Changing your thoughts and internal dialogue can also support this move.​​
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Source: https://unsplash.com/photos/jH0BK0sIpac
TRY THIS SIMPLE EXERCISE
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Take three deep breaths expanding your diaphragm on the in breath. As you exhale allow the air to expel naturally. Then in your mind, replace any negative thoughts with positive ones. Affirm them out loud as you continue breathing deeply and slowly. You could repeat the phrase that supports how you want to feel instead. Such as I am happy, calm and relaxed.
This is not about believing that this is happening, you are just giving your subconscious mind specific instructions. Practising changing your thoughts and feelings daily will help you master your emotions more effectively. And who knows you may just brighten up someone else’s day.
Listen to The Healing Pool experts' podcast designed to rejuvenate your mind body and soul. 
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how to become a more intuitive leader

10/24/2019

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Intuition is a well-known phrase people use to describe an inner knowing. They use it to guide them on all areas of their life so that they can make the decisions based on how they feel about being in alignment with their truth. Training the mind to recognise when intuition is being utilised fully is a skill that we all need to learn if we are to make progress on our missions, goals and aspirations.
The mind is a tool we can use to make headway into our most valuable asset, that of using our intuition to plan and make decisions on future life scenarios. ​
The mind is a tool we can use to make headway into our most valuable asset, that of using our intuition to plan and make decisions on future life scenarios.  A case in point is that of a young lady called Kate who used her intuition to plan and escape from a predatory attacker who followed her into her car in a dark parking lot.

​She was able to plan an escape route to prevent her and her daughter from a potentially traumatic situation. Here, intuition was in the form of the emotion of fear which she chose to ignore initially, but after, used to recalibrate her situation to make a plan of escape. These lessons teach us that our intuition is essential to our survival and that we need to relearn how to manipulate our mind to recognise, respect and respond to our intuitive hunches that show us the best way forward for results that keep us safe, secure and in line with our higher purpose.
Preparing your mind for learning how to be more intuitive requires three main skills.
  • The ability to centre and focus your attention on the state that creates intuitive insights.
  • An ability to understand how to ask good questions and
  • An ability to know how to listen or pay attention to the answers. 
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I have shared how to do the first skill in a podcast.  Are you curious? 

listen here now

This podcast has three sections - so keep listening during the silence :) 
1. Music intro
2. Intro to Intuition Workshop
3. Preview excerpt of workshop

Once you have finished listening please BOOK YOUR SEAT to join the live zoom workshop. 

​IN THE LIVE ONLINE ZOOM WORKSHOP.......

We will work on learning how to:
  • ask good questions, where you will be actively creating questions and getting feedback from the group.
  • listen to the answers, look for signs and how to respond to get results. 

Click here to 
​book your seat today!

or visit http://www.virtualworldcoachingacademy.com/intuition-workshop.html
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How to help your clients become better women leaders.

10/24/2019

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Women create excellent situations for those to follow them when they are in their creative space. It is therefore important for a coach to support a leader who is looking to become a more proficient and powerful leader in terms of learning how to be more creative in this space.
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Creativity is the process of being in tune with the flow of energy that represents an alignment with their own inner truth. It is this alignment that we as coaches are working towards gaining a true representation around. The challenge for creative people is presenting their ideas to those who are not open to listening to their ideas.  

​When this happens we need to prepare the creative leader to communicate their ideas in a way that is useful for those that are listening to carry out. This means that we will have to be ready for challenging certain beliefs and particular patterns of behaviour. So let’s look at what we can do to change the behaviours of those who are not yet ready to hear new ideas that could potentially improve performance, resilience and attention to detail.

As we focus on the issues to be prepared we can take a step back and realise how often we have misunderstood the needs of others when it comes to hearing what we need to say. In terms of business leadership we are essentially speaking to the crowd that understands how to make money by offering services products and projects. We are therefore listening for those who understand how it is that money is made through the process of offering a service to those who need the solution to a problem.

​It is within the solutions that we can begin to create an awareness of how our products and services will make a difference to their lives in terms of the problem being expressed.
It is therefore the understanding that we have a message to bring to those who need to understand it and as we create a reality that indoctrinates a feasible solution to the problems clients are having we therefore create a realistic outcome that will bear the brunt of any objections to the ideas being expressed. ​
The business woman who is in a position of leadership should then realise how to manage the communication process between and towards those who are stakeholders in her enterprise and achievements. By doing this, we are creating a reality that is commensurate with the outcome needing to be achieved.
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First we need to understand the position of the stakeholders. There are staff, clients, suppliers and all manner of other people with a vested interest in the outcome of the business. The position of the stakeholders is as follows.
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They want to achieve something that is in their best interest and that will gain traction on what it is they want to achieve therefore your product must be seen as a solution to their problem in a way that helps them achieve their own outcomes. So when your product performs to achieve the desires of your stakeholders then you have the ability to make a case for how important it is to realize the benefits and the perks of doing business with you as a business woman. ​
As a leadership coach you are in an excellent position to support women who are in positions of leadership as they will be looking to you for solutions to help them become more effective leaders. Your job is to create an environment where they have the tools and techniques to apply them in any situation that arises within their position as a leader.
How you help them support their leadership depends on what you are trying to achieve in terms of what they have created as an outcome for themselves. If for example they have created a need for a more transparent culture they will be wanting to see evidence of how that is working. Michael Breen a prominent business coach and NLP Master Trainer often describes the difference between overall outcomes and outputs.

​These are very important distinctions because the outputs are the work product needed to be generated in order to achieve the overall outcome. The outputs represent what needs to be seen and heard as if you were watching these on videotape. In other words these are actual behaviours that need to be seen happening in actuality.
In my work with autism students I was tasked with leading a team of autistic mentors who intern were supporting autistic students on accredited trainings to achieve desired learning outcomes that needed to be evidenced by actual work outputs as well as soft skills behavioural outputs.

​This required very clear communication with all stakeholders involved during training sessions from one-to-one coaching sessions with students to guidance sessions with mentors. The autism condition required that I be very clear and very concise with instructions so that we both knew what was expected and everybody was happy with the role they were to be given as well as understanding the associated tasks.
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People enjoy having a very clear instructions because it leaves little room for ambiguity but it does require thinking from each of those person's perspectives i.e. the stakeholders involved in the group effort were the students, the mentors and ultimately senior management who could then report to the funding bodies that were investing in the projects. During this time, I learnt that leadership skills were not about being powerful and autocratic, it was more about allowing others to be the leader in their own creative process with guidelines about the outcomes to be expected.
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Micromanagement is the total opposite to becoming a leader. In fact it stifles creativity and prevents stakeholders from being imaginative and coming up with original and exciting solutions. Every day I was amazed by my student's creativity and this made me feel I could trust them to do what was needed. They in turn felt they were given a sense of autonomy over their own work process.

​Therefore leadership was centred around the client i.e. stakeholder and what was going to help them come up with creative ways to produce the outcomes that were agreed at the beginning of the task. This type of leadership nurtures creativity and fulfils organisational outcomes by looking at outputs rather than KPIs. We are automatically incorporating the best of what the stakeholder, staff member or mentor has to offer because autonomy and owning a solution is the best way to help others become a more productive member of the team. 
​
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In short being a woman leader requires allowing others to be leaders in their own creative process. How you do that depends on your ability to trust, step back and provide guidance when needed without criticism judgement or retribution. ​
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How to help your clients feel empowered

10/18/2019

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What does empowerment mean when it comes to supporting clients reach their potential? A question many of us should ask is “do I really know what my clients need to succeed?” This question opens the doors to challenge our thinking around what might be a useful way to approach our client’s needs analysis process.
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We probably all have clients that make us feel less knowledgeable than we think we are by way of their insistence that the process is not working for them. They cause us to doubt our ability because we feel we have failed to make a difference to that person’s life even though they have paid us to do so. Situations like this can cause us to feel like we have moved into a state of not knowing what to do.
When it is actually the client who is creating in us a tendency to doubt our ability to help them. So with that, we need to examine why we feel the need to put ourselves in a position where we need to make changes to our situation to suit that of the client's view of the process. The answer is ‘empowerment’ or lack thereof. If you recognize this hypothetical scenario then you may be experiencing a feeling similar to your clients when they come to you for help with issues of empowerment. A quick google search gives the following definition.
Empowerment - “the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights.”
We are not only witnesses to our client’s successes we are also guides and mentors to support them through their weaknesses. One of the major weaknesses we help our clients with is a lack of self-empowerment. A state that enables them to make excuses for not succeeding because they feel unable to do so. Our job as therapists, coaches, and mentors is to create an environment where they feel safe to express their fears when it comes to being self-sufficient around personal success.
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How we utilize what I refer to as a ‘safe space’ depends on the way in which we process their issues going forward. For example, if we are dealing with a mother who is having issues with her children who are not co-operating with her requests, it might be best not to mention that her leadership skills need improving until she has come to terms with the idea that making changes in her own behavior on necessary.

​The idea would be that she has a firm understanding of what needs to be achieved behaviourally before applying it to the concept of leadership. This is because we have discovered a pattern perhaps from childhood that needs healing before she can move on. Being sensitive to the needs of your client is crucial to enable a safe space to occur in which the client can express what she needs during the process.

Without a sense of empathy, the client will feel that she is just being ‘processed’ and nobody likes the feeling of being processed. Your words, actions, and emotions will come across to the client and will generate similar feelings that engage the suspicions that they are not being heard. Something they have been used to most of their lives is ‘not being heard’ by those that are supposed to love and care for them and this is why they feel dis-empowered. So helping your clients feel empowered is a function of how you support their feeling of being heard.
Being Heard
When you feel heard, your words are authentically reflected back to you by the person who is listening. Not only that, they (the words) will amplify the deeper meaning of what you expressed. This communication skill is a blessing to those who need to understand what it’s like to be in the position of noticing another person’s experience.
​

If you engage your client in the facts about a situation, you are expecting them to analyze the process that is not existent within their emotional body and therefore they will not respond in a way that that is useful to the process being fulfilled. Accepting that they have an emotional body that is willing to respond to empathic communication is one of the first concepts that we need to grasp as coaches mentors teachers trainers. A word of caution is that if you reflect back words without all the elements of compassion, respectful listening, once coach says “I have found that when people repeat back to me too often it can feel thoroughly inauthentic”.

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The idea that empathy is a destructive element within the therapeutic process is quite prevalent throughout the coaching community. However, we may risk creating a situation whereby the client cannot engage with us on an emotional level because it does not feel authentically safe.

​What I mean by authentically safe is that the coach is not just going through the motions of supporting the client through understanding their situation they are actually creating an environment where the communication of emotional sentience is a key factor in how information gets processed. Jen Tiller states that “Respecting and honoring where they at, and using only healthy rapport to support them, is essential”
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If you have ever felt a similar experience where ‘not being heard’ has become a factor when describing an emotional experience you will know exactly what I am talking about. This is because you’ve had the experience and you can empathize with the same. One therapist’s thoughts on whether or not empathy is useful states that “Depends entirely on the issue they are seeking help with, I can't help but empathize if I've "been there". Another states that [it] “Depends on what you're trying to elicit from the client in that moment! Sometimes it's useful - other times, stupidity patterns need to be pointed out "in their face" style... “.
Empathy needs to be seen as a tool that can be manipulated for certain situations to allow the client to feel accepted in how they are dealing with the situation. No matter where they start from, the emotional communication between a client and therapist needs to be an honest and functional space where the processing of true feelings can be nurtured in order to facilitate the safe creative space where change and transformation can happen more easily.
So, in conclusion, we need to understand our client’s position so that we can move them on from where they started to a place where they have progressed usefully towards an outcome that is geared towards self-empowerment.

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help your clients overcome fear of success

10/10/2019

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It has always been a goal of coaches, therapists and change agents to help their clients be successful. But what if the fear of success is holding them back? This article will look at the reasons fear of success becomes an issue and what you can do to help them overcome it.
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The term 'fear of success' relates to a person’s ability to restrain themselves from achieving their deepest desires. When we explore the reasons for this behavioural pattern we realise there are four main areas for consideration. These are: 1 - A reality that is not in line with their true purpose. 2 - An unreal expectation of how they can achieve success. 3 - A presupposition that success is only temporary. 4 – An ability to tell themselves they don’t deserve success. Let’s look at each in turn and discover how to unlock the secrets to overcoming the fear of success.
Manifesting magically
In ‘time’ we feel as though we are creating a rod for our own back if we work towards a goal we want to achieve. But what if making success easy was as simple as A, B, C? How can we help Our clients realise the true meaning of success? ​
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Initially we see that our clients come to us for guidance on how to overcome all manner of issues and complaints. But what we need to understand is that they are all asking for help to be successful  in something they are trying to achieve. With the help of a therapist, they feel that they can be guided through the issues being presented to achieve some state of satisfaction, peace or clarity.
Most people have ideas about what they don’t want and this just enables a sense of the need to ‘move away’. However, when being made aware of how success can replace the fear of failure, clients often respond with a similar or more pronounced fear response. (1) So in terms of supporting their development to achieve success we need to understand what drives them towards a successful outcome.


​A successful outcome depends on the situation or conditions under which they are to be achieved. Let’s say you have a client who wants to achieve success in the area of business. To be able to make the changes in the direction of moving forward we need to be able to help them see how to get there under their own steam. So when it comes to reversing the psychology of the fear of success to one of manifesting desired outcomes we see that using elements of awareness can support their application of the principles that lead to success. The principles of success are such that they encompass all that need to be transitioned in the form of knowing what to do next.
Preparing for lift off
In each person’s experience there is a perception that supports the idea of survival. Should there be an interruption in this perceived state of being, trauma begins to enlist its support in the form of fear anxiety and stress. I say support because the main job of fear is to protect us from unnecessary harm or even death. How is it how is this related to a fear of success? 
​

By way of analysing the steps needed to be taken towards success we can see that moving forward can seem like a dangerous path to take. Fear of success, then, becomes a way to avoid failure and ultimately death. So how do we prepare our clients to take the next step?


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The first situation to be realised is that of where they are now in relation to where they need to be. What is it they are experiencing now that is stopping them from moving forward. How can you support them in understanding the journey is about self discovery and how they can learn to develop resources along the way? 
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What if you could create a map of where they need to be in relation to where they are now? How would these elements of awareness support your client in moving towards success?

A map of success
To discern between success and failure we have to understand the journey towards one and away from another. The journey towards success is that of knowing what impact each step along the way will have. And therefore designing the experience so that making change a doable action will be the cornerstone from which to create a map of success. In deciding how to move our clients forward we know that we have access to a whole new world of experience when it comes to listening for opportunities to support a change in our clients focus.
​Hence, aligning our clients deeper belief systems with the most important values will create a situation where they are motivated to take action towards a successful outcome. We find that mapping a clients beliefs about the situation or challenge will give us the road-map we need to challenge beliefs that do not support the ultimate desire to experience a sense of fulfilment, joy and happiness.
Mapping out the process
In order to map out the process for success we need to understand how to structure our session so that it fits with our client’s expectations. The way to do this is to ensure that you have enough information to make them understand how to move them forward.
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What this means is that you create a structure according to what is, in their mind, real for them. What do we mean by ‘real for them’? We mean that when they say something or show you something about what they are feeling, to take that as their reality in that moment.

​From there you can assess what needs to happen next. What tools do you have in your repertoire that will support them moving forward? How will you know when have changed? These things need to be mapped out so that you can assess their progress going forward. The tools of your trade are what’s going to help you, help them get there.

Helping your clients through the process
The list of tools you have should be clear in your mind as to what’s going to be useful for that session. Whether it be NLP, Coaching, EFT or some other therapy, you need to be clear on which of these tools will make the most impact in the right direction. So using those tools will be the cornerstone of how you plan your session. The recordings of which you can utilise for later listening should you decide to do so. 


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In terms of supporting a client through the process, you now have a way to monitor success while, at the same time, have a way to know where you are in the process. This is important because the clearer you are about where you want the client to end up, the clearer you are to knowing how well you are progressing them through. ​​

In conclusion, then, we have a client who is able to move through the fear of success based on the ideas that get presented before, during and between sessions. When you know how to create a situation where the client feels safe to express their true feelings you can really move them deeper and faster towards eliminating the process that causes them to fear success in the first place.

To find out more about how to help your clients  be successful, Visit www.virtualworldcoachingacademy.com to enrol in live 3-D virtual world training workshops or purchase the replays.


References
1. Chandler S, Article: Coaching Coaches. The Healing Pool Magazine, Coaching Edition Due out Summer 2020, ​​​
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FIRST VS LAST TO MARKET

9/28/2019

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When it comes to marketing your business we often like to think being first is a good thing. But others think it’s best to be last to market or at least wait a while before going in full pelt. There are pros and cons for both scenarios, but how you decide depends on what you want to achieve and how you want to achieve it in terms of process and procedure. Let’s start with being first to market. ​
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First to Market
The principle of being first to market is such that people perceive you as being the first to provide an offer that allows them to be users of a new product or service. Your brand will be associated with making changes to the way they use or consume a product or service. Hence we are given the opportunity to serve and supply a demand that has not yet matured to the point of saturation. ​
This allows us to develop procedures within our business that creates a process for ensure leverage on the ideas that get generated for business purposes. So let’s say that you come up with a new idea that transposes how people feel about how they used to operate, such as technological or practical application of old systems such as accounting. ​

In the case of technological ideas, you might need to test your product with new markets that have not yet been exposed to your idea. This will take careful planning and organisation to allow for rigorous testing, reporting and recording of results.

But if you wish to take your product to market without knowing the impact it will have on first time users, you will be risking a reputation for making decisions without knowing what the product will be helpful for in terms of satisfying customer needs. Therefore, new products will need to be tested to the point of knowing what the outcomes will be and the impact on customer lives. 
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Being first to market, then, is something companies enjoy doing when they are exploring the boundaries of what’s possible when it comes to new ideas, inventions and processes related to market needs that have not yet been realised. The benefits of being first are that you get to monopolise the market with a new idea that others will need to develop after the fact, if they see that it’s successful. 
We now take a look at being ‘last to market’ in terms of similar ideas, inventions and procedures. ​​
Last to Market
​In the event that you have a product or service that relates to something that is already existing on the market, you can decide whether or not you are ready to launch your idea to show how you can do it better, faster, cheaper, easier. Identifying unique reasons for being in the market competing against your competitors is a crucial factor in allowing others to realise how your product or service will be differentiated from the rest. Therefore, finding a unique selling point will be your first consideration when thinking about how to market your product or service. 
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Your Unique Selling Point (USP) ​
When you differentiate yourself from the market competition that is currently available you allow others to make a choice to choose your product or service over others. This is because customers have scoured the market and have compared and contrasted their specific requirements to enable them to achieve the best deal. 
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Listening for Values ​
When people speak they give away their value systems by the words they use to describe their experiences. If they are feeling down and need to find a solution to their problem they may experience a feeling of being left out in the cold which implies they value the feeling of connection. Another person might need a solution to solve their travel making plans which implies they value the feeling of adventure and/or risk taking.

​So how would you go about selling your product to someone who needs a similar solution?  
Their requirements are based on what they value and therefore will dictate the criteria thy are seeing within a set of offerings. They enable a choice to be made around ‘why’ they are are seeking a solution in the first place, i.e. a value they desire isn’t being met to a good enough degree. Values are such that they guide people’s decisions on how they spend their time, money and energy on a daily and even life-time basis. How does this help you decide what to promote in terms of marketing your brand to an audience who need and are willing and able to pay for your solution?
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You might reiterate the ideas that your product solves the problem by making the process easier to learn about how to get from A to B for example. The key word here is ‘easier’. No one likes things being complicated and so you would be appealing to the majority of buyers in the market for a new and/or better solution. Trying on new solutions had better match up to their expectations of being better than or differently equal to that of your competitors. ​
Differentiating Your
​Business Offers ​

In creating a solution for your target market you can make sure they understand and know why your products and services are going to provide the best value through ‘differentiation’.

​Differentiation is the process of being able to distinguish between one product and another. For example, let’s say that you need a new hoover and can be sure that it will do everything you need it to. 
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You would check the product description and compare that with others on the market. The final decision would be made based on what you needed it to achieve. So therefore, picking a product that most closely describes ease of use, light weight and powerful would satisfy someone whose values are saving energy, reduction in physical pain and cleanliness.

Therefore realising that your product has values built into it must be one of the key ideas that support the marketing messages that are prominent on your platforms before they’ll even consider buying what you have to offer.

​Only then, will they deem it valuable and worth their time and effort in researching and reviewing their decision to buy your product. 
​

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Marketing: Niche vs Community

9/23/2019

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How a Niche is different from a community


​A social community in terms of interactive engagement is just that; social. In other words its main aim is to interact socially and gain a sense of satisfaction from doing so. A niche, on the other hand is a sector of society that has a specific need or problem to solve. In terms of a marketing perspective, this distinction is crucial to understanding how to approach each for the purpose of building your brand and business potential. Let’s start with building your brand awareness and then on to building your business potential later.  
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Building Brand Awareness
Your brand is your personality and your personality is what attracts your market to your door. So how you present yourself will be an important factor in how you market your business. So first things first!
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Branding is the process of presenting an ‘image’ to your potential customers that they will want to engage with. Therefore, having the right image will be the most important consideration to take into account when planning your marketing strategy. It’s also important to know that using images to support your branding messages is an important consideration when motivating your market to take action.  
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Brand awareness is created through making your audience aware that you exist. There are many mediums through which this can be achieved and is why it’s important to be consistent in your branding activities. Why is it that when you recognise a brand image or logo that you associate it with either a negative or positive message? Think about how you perceive this message and why. Did they do something to increase your perception of how they operate or did they make you think twice about how you go about engaging with them? 
Thinking about these things can give you insights as to what you will be achieving in your own branding awareness campaign. Now that we have thought about what you can do to ensure you get off on the right foot. We can now look at how you are going to achieve a sizeable impact on your market niche.  ​

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Niche Marketing
Niche marketing presents a whole new opportunity to be creative in how you present messages to your audience. A niche will need what you have to offer only if it solves a particular problem or issue for them NOW! Therefore, your message will highlight the issues and map them out in a way that is clear and understandable.  
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Let’s say for example, you are speaking to an audience that needs something to ensure they are living their best life. How will they know if this is the case? You might start by asking if something is missing in their life, or you might highlight an area such as money and what the impact of not having enough might be. However you decide to ‘angle’ your message, it must explain why you feel it’s important to understand.

​You might reason that not having enough money is limiting your potential to travel and this impacts your ability to see family and enjoy precious moments which are important for a well balanced and healthy life. You can spin it in which ever way you see fit according to your own knowledge and expertise in this area. By doing this you are highlighting what needs to be realised in the minds of your niche market audience.  

When people know why they are buying something at a deeper level, it gives them the reason to choose your product over others because they feel you have really understood their needs. Why is this important? Because they are more likely to believe your product will give them the solution they are looking for.

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So to recap, not only do you need to present the right image to your niche and market communities, you also need to ensure the messages you send out are in the right frame of mindset to fit your audience needs. 
It’s simple to make images fit your brand and logo, but knowing how to couple that with your target audience is a skill that will take time and patience to learn fully so that you become a natural at tapping into your market’s needs. Having this will increase your brand awareness and how it is positively perceived by those who are in the market for your well thought out and relevant solutions.
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    Gina Pickersgill is a Coach, Trainer and Intuitive Guide & Mentor

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